Throughout the month of December, Church Hill Wheel, a 10-location dealership in Chapel Hill, N. C., helped customers through its 12 Days of Kindness campaign.
“Every December, we’ve always looked for ways to give back in order to the community and try to bring our clients into the process, ” says Marc Pons, co-owner of Chapel Hill.
“It started with us partnering with local food banks and offering our customers $10 off oil change if they brought in a can associated with food. We started exploring new ways of giving back to the local community. Then during COVID-19, we renamed it the 12 Times of Kindness – because we thought the world could use a little more kindness – and this stuck. ”
After a round of nominations, 12 customers were selected to receive $1, 000 car care vouchers. These included people such as John Rugabo, the volunteer at the Refugee Support Center within Carrboro, N. C.; Danielle Payton, a local educator and mother of three; plus Colleen Lanigan, director of the Orange County Special Olympics.
“It feels really good to use our God-given talents to help out members of our community, especially these folks who usually give associated with themselves and never ask for anything in return. ”
Visit 12days. chapelhilltire. com to see videos from the winners within the community.
Read MTD’s full feature on the particular 12 Days of Attention campaign here .