Meguiar’s adds more shine to car care line – Tire Business

LAS VEGAS — Car care product maker Meguiar’s Inc. announced the release of three new products at the SEMA Show in Las Vegas. The 121-year-old brand, owned by 3M, has released a wheel polish for black rims, a more durable tire shine and a quick-use paint glosser.

In the crowded car care industry, Meguiar’s separates itself from the other brands with a quality item, according in order to Mike Pennington, director associated with training at Meguiar’s.

“Hopefully before somebody gets to the particular shelf, they know the brand, trust the brand, ” he said, “but most importantly, the product does what it is says it will do. …

“That’s probably one of the biggest reasons we’ve been around for 120 years. ”

Hot Rims Black Wheel Cleaner is formulated with regard to glossy or matte black wheel finishes. Pennington stated the popularity of dark wheels made the item a “no brainer” to add to its lineup.

“The percentage associated with black wheels sold in the particular aftermarket is the majority, ” he said, adding that many original equipment manufacturers also are coming out with black tires.

It features a new formula, “smells great, cleans good, inch and will be a slightly more aggressive cleaner than is used on standard aluminum wheels.

Tire shine products are one of the greatest consumable items in the industry regarding consumers plus professionals, Pennington said, and the biggest challenges for those products are usually durability and sling — or excess product “slinging” on the paint job.

The new Hybrid Ceramic Shine helps solve both of those problems. The product offers the high-gloss shine, water durability and bonds to the wheel to reduce sling. Pennington mentioned the product can be sprayed on to attain a high-gloss finish or be wiped on for a low-gloss look.

“When tire dressing and protectants are applied properly, plus then three days later they fade back, that’s another bad experience, inches he said. Meguiar’s tapped into SI02 ceramic coating technology — often used in paint and wax — and used it to a tire product to add durability.

“Properly applied, you’re going in order to get two to four weeks (of shine), ” this individual said, including that if applied before wintering the vehicle, the particular shine will still be there when summer rolls around.

The third new item from Meguiar’s, the Ultimate Insane Shine Paint Glosser, is a shortcut of sorts to give users a spray-and-wipe way to achieve a show-car sparkle that conceals light swirling and enhances color saturation and gloss.

“If you don’t have the time, don’t have the knowledge or the machinery, and you want that vehicle to ‘pop’ quickly, this is usually your product, ” he or she said.

Frank Meguiar started the company 1901 selling furniture polish, plus since early vehicles featured similar materials as furnishings, it became a natural transition to automotive care.

“Obviously, those first cars, many were produced out associated with wood, numerous shared the particular same top coat or even varnish that will furniture had, ” Pennington said. “Everything clicked, ‘if it works here, why not here? ‘ The next thing you know, you have black lacquers upon the earlier Fords, and all that, and we were off and running. ”

Meguiar’s first automotive products — cleaners and compounds — came out in the late 1920s, he stated. In the 1960s, the particular company expanded to meet professional demand of the growing car enthusiast market. In 1973, it released the first “do-it-yourself” products intended for consumers.

“Fast forward, we still make professional items for body shops, painters; we still make our retail line; still have our own marine line, ” he said. And the company still is definitely overseen by a Meguiar, Berry Meguiar, the third generation of the family to be involved in the business.

Meguiar’s has been under the 3M umbrella since 2008.

This month, Meguiar’s can be moving into a brand new headquarters in Irving, Calif., where it has been based since 1913.