Study Finds Shockingly High Levels of Tire Ignorance Among… – Business Wire4 min read
BOSTON–( BUSINESS WIRE )– Anyline , a global leader in connecting real-world data with digital environments through mobile data capture and AI-enabled, machine learning technology, today announced the findings of its “ Smart Tire Retail: How U. S. Drivers Take Care of Their Tires ” report. The survey, conducted on behalf of Anyline by YouGov, highlights U. S. drivers’ general tire knowledge, preventative maintenance and challenges to online tire buying. With more than two-thirds of Oughout. S. drivers not knowing much about their tires, the statement outlines opportunities for tire retailers and dealerships to improve the entire process associated with tire service and purchasing.
Bridging The Gap within Tire Knowledge
Although the majority of U. S. motorists lack common tire understanding, they do know the fundamentals of wheel care, such as how to check car tire pressure (77%), measure tread depth (64%) and identify sidewall damage (56%). However , 39% of U. H. drivers rely on professionals to know when it is time to change their tires, plus 33% associated with drivers decide to get new tires after experiencing performance issues. The particular survey also found that those who perform know how you can check tire tread depth typically use outdated or inaccurate methods.
This indicates a clear gap between what people know and exactly what they should understand about their own tires, resulting in less servicing and therefore a threat to safety on the roads. This lack of knowledge contributes to almost half (47%) associated with Americans admitting to driving on bald or severely worn-out wheels, and an additional 46% having experienced a tire blowout while traveling.
The Rise of Tire eCommerce
While the number of U. T. drivers willing to buy tires on the internet increased from 10% in 2017 in order to 29% within 2022, the majority of U. S i9000. drivers still hesitate to buy tires on-line. According to the record:
- Almost half (48%) rely on an in-person mechanic/salesperson in order to help them find the particular right set of tires.
- There are pain points during in-store purchases, including being bothered by up-selling salespeople (37%), waiting too long in the store to get new auto tires (37%) or even being unsure of what they were buying (30%).
- 43% associated with drivers would consider buying tires on the web if they had more information about the particular tires they were buying, while 30% cite cost and instant access to wheel information as key to the decision-making process.
Improving Overall Wheel Maintenance plus Purchasing along with Mobile Scanning
While most Americans do their best to keep up with the health of their particular tires, this is not always enough. In fact , the survey shows that 64% of American drivers say the biggest indicator that it’s time to buy a new group of tires is worn car tire tread, but by that point, tires might already be considered problematic and dangerous.
Using artificial intelligence and machine learning approaches, Anyline gives tire dealers the power to read, interpret and process visual information with any mobile device. With this technology, tire technicians can collect all tire and vehicle data needed to conduct maintenance plus service checkups in the matter of seconds.
“This lack of real-time information clearly illustrates the particular need for tire retailers and dealerships to offer cellular data capture and scanning in order to their customers, empowering drivers with technologies that can help all of them make a lot more proactive plus informed decisions about their tires, ” said Lukas Kinigadner, CEO and founder, Anyline. “Through mobile scanning, U. Ersus. drivers may uplevel their own general wheel knowledge, streamline preventative upkeep and ensure they, and everyone else around them, are safe around the roads. ”
To learn more regarding U. S. driver’s perspectives about car tire maintenance plus online purchasing, download the “ Smart Car tire Retail: How U. H. Drivers Take Care of Their Tires ” report.
The results in this report are usually from an online study conducted simply by YouGov and commissioned by Anyline. The survey was fielded through Nov. 16 – 22, 2022; 1, 041 Oughout. S. consumers completed the particular survey. The particular responses are weighted to be representative associated with the overall population by seven demographics.
Founded in Vienna in 2013, Anyline has established itself as a global leader in mobile capture data plus data insights. Using the latest, most innovative artificial intelligence and machine studying approaches, Anyline gives businesses the power to read, measure and translate visual info with any kind of mobile gadget.
Anyline is used by leading manufacturers plus retailers across the automotive and tire market to scan tire sidewall, tread level and automobile data, which includes tire DOT codes, vehicle identification numbers (VINs), license plates plus barcodes, using any standard mobile device or camera-enabled TPMS.
Anyline helps companies to move away from costly, tedious manual processes and instead, make them easy, fast plus convenient for everyone, from the end user in order to the front-line worker. Anyline’s mobile data capture technology will be CCPA/GDPR compliant, ensuring that will all data collected is usually processed and stored securely. Anyline is definitely trusted simply by household brands such as PepsiCo, Discount Tire and IBM, as well as national governments plus the United Nations.
For more information, visit www.anyline.com .